Design of a 32-page Gift Guide for The Alliance for Pioneer Square to compel people who work in the area to do their holiday shopping in the historic heart of Seattle: Pioneer Square. The brochure and email ads needed to promote the great shops in Pioneer Square and get people that work in the area to do their holiday shopping there.
Working with the very talented photographer Savanah Rae Kent, we produced this stunning Gift Guide. The photography direction was to group like items in categories, with the use of the black background, for dramatic results. The results were a dramatic increase in holiday sales in the area. The Gift Guide was a huge success.