Branding of Blackstone Townhomes, located in North Seattle, to a younger demographic. Located in a fast-growing and competitive area of Seattle, our design and marketing solution needed to be attention grabbing, have a high-end feel without feeling expensive, outpricing this area.
Development of a brand that is targeting a mid-level price range while still saying quality. The collateral and advertising materials that were developed echo this idea, using high energy photography and effective graphics throughout. We started with the logo, then developed the website, signage, brochures, advertisements, posters, presentation center graphics, email marketing campaigns, landing pages to effectively gather customer information, letterhead and business cards.
The campaign gained a high level of success as it resonated with the younger audience and produced sales of 75% of its 80 units well ahead of the four month deadline.
