Rebranding of Valley Medical Center
StarDesign was hired to rebrand Valley Medical Center, a local and state leader in healthcare. We came up with the overall concept “Life is…”, such as “Life is unexpected”, “Life is remarkable”, and “Life is living pain-free”. We coupled this with the overall design direction using five established colors, a strong photography concept, and a gridded layout format. To roll out the new branding, we started with the advertising campaign, both print and digital. We also trademarked their tagline “Remarkable things happen here”.
The new branding package included the redesign of the website, creating ongoing email advertising and print campaigns, outdoor boards, clinic brochures, signage, and posters. We also created TV and radio campaigns, creating the concepts and Art Directing the photoshoots and video creation.
The project ended with the creation of the 62-page VMC Style Guide.