Rebranding of Valley Medical Center
We were hired to rebrand Valley Medical Center, a local and state leader in healthcare in Renton, WA. The new branding package included the redesign of the website, creating ongoing email advertising and print campaigns, outdoor boards, clinic brochures, signage, and posters. We also created TV and radio campaigns, creating the concepts and Art Directing the photoshoots and video creation.
The overall concept positioned VMC as approachable and technologically advanced in its healthcare capabilities. Our overarching concept included strong messaging and visually interesting photography. The overall concept was “Life is…”, such as “Life is unexpected”, “Life is remarkable”, and “Life is living pain-free”. We coupled this with the overall design direction using five established colors, a strong photography concept, and a gridded layout. To roll out the new branding, we started with the advertising campaign, both print and digital. We also trademarked their tagline, “Remarkable things happen here”.
The project ended with the creation of the 62-page VMC Style Guide. The rebranding was successfully tracked by the influx of new patients to VMC.
